Link Spam

As the amount of links pointing to a website tell the search engine how popular it is and therefore how high up the website will be on the results page, some people attempt to create vast amounts of links to a website to try to increase its apparent popularity.

There are several ways to do so, but they are all unethical. While spamming was useful in the past, search engines are getting better at distinguishing these unethical links and ignoring them. It may produce short term success nowadays, but the search engine will penalise websites that have many spam links to them in the long run.
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